Hongqi, a brand owned by CHINA FAW GROUP CO., LTD. (FAW), has reported a significant increase in wholesale for the first quarter of this year. The total sales surpassed 109,100 vehicles, marking an 8.8 percent rise from the previous year.
Notably, sales of Hongqi’s new energy vehicles (NEVs) exceeded 22,000 units, up 43.8 percent year-on-year, becoming the key growth driver for the brand.
This success underscores Hongqi’s remarkable progress in the NEV and intelligent mobility sectors in 2025. Multiple new models built on the proprietary Tiangong pure electric platform and Jiuzhang intelligent platform have been launched, creating a full-scenario intelligent product portfolio that empowers consumers with more choices and reinforces Hongqi’s competitiveness in the market.
To accelerate its transition, FAW has been actively expanding market share through the Hongqi brand’s direct sales model. Since the beginning of the year, four new Hongqi NEV flagship stores have opened in Guangzhou, Foshan and Jinan. These outlets, featuring optimized service processes and enhanced customer feedback mechanisms, have been well-received by the public and are helping drive the brand’s NEV sales momentum.
In 2025, Hongqi has advanced its global market development. Multiple models have entered markets in Saudi Arabia, the United Arab Emirates, Bahrain and other countries. In the first quarter, Hongqi recorded overseas sales of 6,290 vehicles, a 25.5 percent year-on-year increase.
(Executive editor: Wang Ruoting)
